When you quietly agree with the statements of a group, how does conforming change you? Are you able to retain your original views? Or does conforming alter the way you see the world? Interest in the ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. While not quite as infamous as Philip Zimbardo’s Stanford prison simulation, or Stanley Milgram’s obedience ...

Every day we try to fit in. We may like to think we're individual but most of the time we don't actually want to stand out too much. It's this idea of conformity that the American social psychologist ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

What would it take for you to distrust the evidence of your own eyes? Only seven other people, according to a study conducted in the 1950s by the psychologist Solomon Asch. Interested in the extent to ...

We’ve all seen people agree with something false because everyone around them is doing the same. It’s a problem in schoolyards, board rooms and, especially lately, in politics, where social media has ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...