Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

An unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down. By Alex Weprin Senior Editor As major ...

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

Canadian lawmakers are hearing there are lessons to be learned from other countries that could help them as they consider federal regulation of sports betting-related advertising. The Senate of Canada ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

London High Court of Justice finds infringement of AIM Sport’s patents by competitor SupponorHigh damages payable by Supponor and its usersn the billion-dollar market for virtual sports advertising, ...

Google has set the stage for a transformative change slated for July 15, 2024, providing a roadmap to extend Google Ads to daily fantasy sports (“DFS”) operators and lottery courier services across ...