SuperCoffee was born from Jordan DeCicco’s search for healthier bottled coffee to get through the days and nights as a student athlete. Together with his brothers Jim and Jake, the DeCicco’s decided ...

Baron Davis is hoping to strike gold again. The two-time NBA All-Star was an early investor in Vitaminwater, cashing out after it was sold to Coca-Cola for $4.1 billion in 2007. More than 10 years ...

Super Coffee, a Shark Tank success story, shared its story at the MediaPost Search & Performance Summit last week on how the company navigated the rocky times during the past 12 months. Jimmy DeCicco, ...

VENICE, CALIF. — An instant coffee alternative is debuting from Your Super, the health and wellness brand behind a range of plant-based superfood and protein mixes. Super Brew is organic and ...

Kitu Life Inc., the startup behind Super Coffee that counts Jennifer Lopez and Alex Rodriguez among its investors, has more than doubled its valuation to over $500 million with its latest round of ...

A version of this article appeared in the Winter 2021 issue of strategy+business. This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions ...