If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Tag management is a hot topic for marketers, with good reason. Tags send data about a web page and page visitors to third-party vendors who provide digital marketers with essential marketing data and ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...