NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...

If adoption for new TV measurement currencies seems slow, it’s probably because they still don’t fit neatly into existing agency buying workflows, which are used to Nielsen-based demos. But that’s ...

Netflix has chosen France to test its first channel offering. Named Direct, the linear channel — which is only available to subscribers — will air French, international and U.S. feature films and TV ...

As Rust Cohle famously put it in HBO's True Detective, "Time is a flat circle." So it's maybe not a huge surprise that Max is the latest service to bring cable-style linear channels to a premium ...

That’s the assessment from SVB MoffettNathanson analysts Craig Moffett and Michael Nathanson, who have analyzed “cord-cutting” by consumers saying no to high cable TV service bill. With fewer ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...