With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

Business leaders must understand the evolving landscape of website tracking litigation, recognize which activities can trigger claims, and implement robust compliance strategies to protect their ...

While companies running tracking technologies such as Meta Pixel on their sites have often relied on their privacy notices as defense in the past, such a strategy is starting to prove obsolete. Amid ...

Healthcare providers have come under fire for their use of third-party analytics software — such as Meta Pixel, Google Analytics and Adobe Analytics — over the past year. These tools are usually free ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...