You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Investors are betting big that live shopping is here to stay. Livestream app Whatnot announced on ...

Headquarters: Los Angeles Funding: $968 million Valuation: $11.5 billion Key Technologies: N/A Industry: E-commerce Previous ...

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Dec 18, 2024, 01:14pm EST Dec 18, 2024, 04:25pm EST ...

On any given workday, you might find Whatnot employees hawking trading cards, apparel, or other items on the digital live shopping app. They’re not slacking on the job or trying to make rent—they’re ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

In addition to the Depop OTL feature, Sidekick Tools has also added automation tools for Whatnot. These features are intended to help Whatnot sellers manage their follower base and increase visibility ...

Sellers on live shopping platform Whatnot drove more than $8 billion in sales last year, the company announced in a financial recap of 2025 on Wednesday. According to Whatnot’s 2026 State of Live ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...