Writing well takes time. Writing well does not mean just sitting down and beginning to write sentences until you reach the page limit. Starting writing the night before your assignment is due doesn't ...

Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

When the reporter and coach work together during the writing process, you’ll see that investing a little time early saves a lot of time later. Two minutes invested in the idea step can cut reporting ...

Writing is a process – a set of predictable, repeatable steps in the journey to the finished work. While there are probably as many processes are there are writers, here are some of the identifiable ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

Most people seem to have no idea the amount of toil that goes into writing a column such as this one. For some reason they seem to think that someone (like me) just sits down and spews out a bunch of ...