YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

Google-owned YouTube is testing a new feature for content creators that lets them upload and select from multiple thumbnails to add to videos, Android Police reports. The change is intended to allow ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

Ads on YouTube have been getting worse, but the “Skip Ads” button often comes to the rescue of lengthy ad breaks. In a new testing, though, YouTube is toying around with making that button much ...

YouTube has experimented a few times as of late with changing up its offerings for content quality, and this week it seems to be testing out a new “1080p Premium” tier that ups the quality. One ...

The ‘Test & Compare’ feature is currently being trialed with a few hundred users, but YouTube hopes to launch it widely next year. The ‘Test & Compare’ feature is currently being trialed with a few ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...

YouTube is currently testing out a direct messaging feature on the platform, which the company previously removed years ago. Credit: Valera Golovniov/SOPA Images/LightRocket via Getty Images Almost ...