Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Xia Su and Jae Lee are both Ph.D. students studying computer science and engineering at UW. They join us to talk about their work and what future AR technology might look like. Note: The following ...

The manufacturing floors and warehouses have a number of complex issues. Safety is always the first concern, but efficiency follows. Creating workflows is a longstanding technique for improving both ...

Virtual reality (VR) has been talked about for at least a few decades, but you may have also heard about augmented reality (AR) and perhaps even mixed reality (MR) in recent years. Collectively, these ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...