IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical specification designed to standardize how ...
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback