Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

We all have areas in our lives we'd like to improve upon, whether that's getting a better job, focusing on healthier habits or completing a college degree. But it can be easy to get thrown off course ...

Any project without clear goals will struggle to reach the finish line. Fortunately, SMART (specific, measurable, achievable, relevant and time-bound) goals can help all project managers create ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Ever set a goal with the best intentions, only to find yourself losing steam a few weeks in? You’re not alone. I’ve been there too – staring at a half-finished to-do list, wondering where my ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

Getting a degree requires a lot of planning and a little bit of luck. Unfortunately for many of us, our luck is limited and our planning skills aren't much better. The more you plan and plot your ...

They are the essentials to marketing but familiarity breeds complacency. Is it time to road-test your SMART-objective-setting skills? When asked to write an account of SMART objectives, my first ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...