In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed ...

Effective co-marketing requires more than a logo repository. Here is how ISVs can provide campaigns that partners will ...

Developers detest marketing. If you want to sell them a tool, make it easy for them to find the information they need and leave them alone to try out your tool. When I was just starting out writing ...