Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.

It was like riding a slow horse,” said Carl Jackson, a full-time Burmese python hunter with the Florida Fish and Wildlife Conservation Commission. “It was insane.” ...

Meta is expanding Threads ads globally starting next week. The rollout will be gradual before reaching all users in the coming months ...

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts — even as X faces fresh controversies ...