Fairfield University Professor Rajasree Rajamma studies how emojis impact consumer understanding and brand communication, focusing on how misinterpretation leads to confusion.

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Bybit is relaunching in the UK with a stripped‑back spot and P2P platform, reopening a market it exited after the Financial Conduct Authority’s (FCA) 2023 crackdown. Bybit says it is returning to the ...

During the interview, Ina revealed a surprisingly simple trick to elevate Pepperidge Farms Stuffing Mix into something restaurant-worthy. She used the fan-favorite mix, not for stuffing, but for ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. Why we care. OpenAI wants to monetize free ...

Abstract: Narrative is an integral part of most television advertising as it consists of the basic building blocks of the show and captivates the audience that leads to engagement. The research ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

MIDLAND BEACH, Staten Island (WABC) -- A small Staten Island business caught up in an advertising case of mistaken identity says it's not only costing them business, but getting them poor reviews ...