When I first started building funnels, I spent weeks just trying to figure out the “perfect” lead magnet. Should it be a free workout? A recipe guide? A checklist? A challenge? I kept second-guessing myself. And instead of generating leads, I was stuck brainstorming, overthinking, and wasting time. The truth is, most fitness coaches get paralyzed at this stage. They know they need a lead magnet… but they don’t know what their audience actually wants — so they spin their wheels and never launch.
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